BackBlack Impact Grant Eligibility & FAQ

Selection Criteria

Four organizations will each receive a $5,000 unrestricted grant. Eligible campaigns will be evaluated through a holistic review across three areas: Creativity and Storytelling, Community Engagement and Outreach, and Campaign Activation and Communication.

Creativity and Storytelling

  • Clear and compelling communication about the organization’s mission, work, and impact

  • Original, mission-aligned visuals, graphics, videos, or written content

  • Creative, authentic, or culturally resonant approaches to campaign storytelling

Community Engagement & Reach

  • Evidence that the organization actively engaged its community throughout the campaign

  • Participation through donations, campaign sharing, comments, volunteering, events, or other forms of support

  • The number and range of donors engaged, considered in the context of the organization’s size and existing reach

Campaign Activation and Communication

  • Consistent and creative campaign promotion

  • Meaningful updates to supporters throughout the campaign

  • Thoughtful use of the communication, fundraising, or engagement tools available to the organization

There is no minimum amount an organization must raise, and the largest campaigns will not automatically receive grants. We will consider each organization’s size, reach, resources, and campaign strategy.

We are looking for authenticity, effort, creativity, and meaningful community participation—not simply large audiences or fundraising totals.

Applications will be reviewed by members of the BackBlack community and partner organizations with experience in fundraising, communications, philanthropy, and nonprofit strategy.

Frequently asked questions