BackBlack Impact Grant Eligibility & FAQ

Selection Criteria

Grants will be awarded based on a holistic review of each campaign’s effectiveness, creativity, and community engagement. Specifically, we will evaluate:

Creativity and Storytelling

  • Use of original, mission-aligned visuals, graphics, or video

  • Quality and clarity of messaging about your work and impact

  • Unique or culturally resonant approaches to campaign storytelling

Community Engagement & Reach

  • Number of unique donors or contributors (no specific minimum)

  • Level of social sharing or amplification (e.g., shares, tags, reposts)

  • Community participation beyond donations, such as comments, volunteers, or event attendees

Effective Use of Platform Tools

  • Engagement with your fundraising platform’s features (e.g., team fundraising, giving tiers, supporter feeds, or built-in communication tools)

  • Frequency and creativity of updates throughout the campaign

The selection committee is composed of members from the BackBlack team and partner organizations with experience in fundraising, communications, and nonprofit strategy.

This is not a popularity contest. We are looking at campaigns of all sizes and will prioritize authenticity, effort, and innovation—not just big followings or large donations.

Frequently asked questions